I think the alternative is people pretending to like things they do not. You can't force people to appreciate your brand of high culture by mocking them for not doing so. At best, the people you're trying to win over will publicly pay lip service. At worst, it will become more difficult for people like you to find things that you think are worthwhile, because the space will become polluted by people who don't get it. Let people like what they like.

I, for one, am not ashamed to say that I like stupid things.