Hey, thanks! There are a number of companies working in this problem space, and certainly Userfront is one. But one of the most obvious differences is that the first thing Userfront does is ask you for a password. We'll never do that because we firmly believe that passwords are essentially a Web 1.0 construct that needs to disappear forever.
That said, we're not just authn/authz software. We're helping companies improve their UX across every facet of their web and mobile presence. We focus on how account data spans various systems, not just isolated within one datastore. We also consider how user data flows through various UIs, is part of personalization, etc.
At the end of the day, we want to make the relationship companies build with their users more akin to how it works in real life. It's often a conversation, not just a transaction.
We look at authentication through a wider lens. Userfront and most options focus on authentication in front of an app. But what if you want to allow a user to continue without "signing up"? We offer the "unverified" option to let users try an app and move around in it. We also store account data and make it available to the browser to customize and personalize pages outside of the app itself. You can use the same Rownd code-snippet across your landing page, docs, and app and your users will stay "logged in". So if you know their preferences or name in an app, you can personalize the landing page or docs.
