Because while the "top-tier" media outlets are doing extremely well (NYTimes, WSJ, FT, etc.), everyone else is suffering. Huge numbers of media outlets have closed over the past 20 years and there are now far fewer journalists in the United States. Local newspapers that haven't closed are often operating a skeleton crew. And this trend has consequences: numerous studies have linked the decline of small, single-subject and local journalism to increases in political polarization and local corruption. (I worked at Harvard's Shorenstein Center which did much of the research.)