Well I would imagine any individual old enough to rent and/or shop at bed bath and beyond would be fairly familiar with the concept of receiving print ads in the mail. Those Valpack things are pretty common where I live and they're essentially exactly the same as the newspaper inserts, just like 50 of em in a branded envelope
The Valpack envelops make me so sad. I just take them out of the mailbox and toss them into the recycling bin. Think of all the trees used, energy wasted, and chemicals used in making the ink that are now in the environment for absolutely no reason.
Unrelated to my original post, but I have been on a quest to purge all the junk from my physical mail. It is a huge PITA, but in almost all cases you can email someone and eventually get them to stop.