> My experience is that people care less about UI than most designers would like to admit.
I believe we undervalue how much UI will get people in the door and overvalue how much it will keep them there. When a user is seeking novelty, design is a huge component of that. When they are seeking familiarity, any change is an anti-feature.
You pick a new restaurant based on the originality of its menu. You keep going because you fall in love with a couple of items on it. You stop going when they change things up and discard your favorite dish.
I believe we undervalue how much UI will get people in the door and overvalue how much it will keep them there. When a user is seeking novelty, design is a huge component of that. When they are seeking familiarity, any change is an anti-feature.
You pick a new restaurant based on the originality of its menu. You keep going because you fall in love with a couple of items on it. You stop going when they change things up and discard your favorite dish.