Because Chrome works well enough to be, at worst, "okay" for the average user.
People only really change tech when the one they currently have is visibly & obviously worse, which is part of what spurred the initial migrations to Chrome (I remember switching from FF and in awe at how much faster Chrome was).
That's not to say Chrome hasn't been acquiring it's own list of missteps (manifest V3, restricted Chrome Sync, even attempting Flow), but none of them so far are the type that a non-tech-savvy user would care about, or even know about unless explicitly told.
Then you add on the massive budget Chrome has, compared to Mozilla's struggles to find a revenue source, and it's not hard to see why it's having a hard time.
With that in mind, the obvious solution is for FF to find something distinct it can excel at that the average person finds attractive and that allows for monetization in some way. Problem is, no one really knows what that would be, and the current attempts at being privacy-focused just...aren't widely applicable enough. (Whether or not people should care about privacy is a different debate, and how to get them to care about privacy is its own rabbit hole.)
People only really change tech when the one they currently have is visibly & obviously worse, which is part of what spurred the initial migrations to Chrome (I remember switching from FF and in awe at how much faster Chrome was).
That's not to say Chrome hasn't been acquiring it's own list of missteps (manifest V3, restricted Chrome Sync, even attempting Flow), but none of them so far are the type that a non-tech-savvy user would care about, or even know about unless explicitly told.
Then you add on the massive budget Chrome has, compared to Mozilla's struggles to find a revenue source, and it's not hard to see why it's having a hard time.
With that in mind, the obvious solution is for FF to find something distinct it can excel at that the average person finds attractive and that allows for monetization in some way. Problem is, no one really knows what that would be, and the current attempts at being privacy-focused just...aren't widely applicable enough. (Whether or not people should care about privacy is a different debate, and how to get them to care about privacy is its own rabbit hole.)