Yeah I googled it quickly and that gives me prices around 100 a year. Random example from NBC News below. Perhaps Anja's initial costs are lower?

"Private cord blood banking can be expensive. Depending on the bank, current promotions and whether you're storing cord blood, cord tissue or both, initial processing fees can run from roughly $500 to $2,500, with annual storage fees of $100 to $300 each year thereafter." https://www.nbcnews.com/business/consumer/cord-blood-banking...

Right - so in total for 20 years of storage for instance, (100-300)20 + (500-2500 down payment) comes out to more than our current prices which are (35-85) 8 for 20 years of storage as payments go over the course of 8 years to cover 20 years of storage.

I can guarantee we are the most affordable in the industry at this moment.