> I would love to know what percentage of Legos revenue is now from adults buying the incredible large, complex and expensive sets to build themselves.
If you have a Lego store nearby, stop in, and it's mindboggling how many $100+ sets they carry. Not great for shopping for a Lego Friends set for my daughter, but if I wanted to drop $300 on a Ninjago set they'd be able to help.
Exactly, thinking though what lego we have brought each other and the kids (3 and 7) in the last year we could easily be spending twice as much on "adult" lego than on the kids, and we get it for them even more regularly.
If you have a Lego store nearby, stop in, and it's mindboggling how many $100+ sets they carry. Not great for shopping for a Lego Friends set for my daughter, but if I wanted to drop $300 on a Ninjago set they'd be able to help.