> Lego did extensive research and found that girls preferred to play with the characters rather than build sets. So they created the Lego Friends line where the characters own beauty salons, pet boutiques and can be news reporters working on stories about cakes. The sets do not come with hundreds of pages of instructions because most of them are fairly simple to build. The Lego Friends line is immensely popular.
1.) Majority of lego sets kinds have characters in them. That includes Star Wars sets, Ninja go sets, knights sets and what not. Lego Friends having characters in them is not something unique.
2.) Also, lego sets marked for similar age brackets have similarly complex manuals. It is just not true that Lego Friends for 7 years old would be much less complex them Minecraft for 7 years old or City for 7 years old.
3.) The actual study lego made and wrote about distinguished "indoor vs outdoor" as differing preference between boys and girls. And I think "a lot of details" in that indoor (not sure about this one). This is the first time I hear about the difference being "character vs building". Which does not even match what sets lego makes. Knights series are all about characters.
> Last year, Lego created a female scientist set on a limited run. It sold out quickly.
The special thing about this was that they were based on actual real world scientists. It was very much collector item.
1.) Majority of lego sets kinds have characters in them. That includes Star Wars sets, Ninja go sets, knights sets and what not. Lego Friends having characters in them is not something unique.
2.) Also, lego sets marked for similar age brackets have similarly complex manuals. It is just not true that Lego Friends for 7 years old would be much less complex them Minecraft for 7 years old or City for 7 years old.
3.) The actual study lego made and wrote about distinguished "indoor vs outdoor" as differing preference between boys and girls. And I think "a lot of details" in that indoor (not sure about this one). This is the first time I hear about the difference being "character vs building". Which does not even match what sets lego makes. Knights series are all about characters.
> Last year, Lego created a female scientist set on a limited run. It sold out quickly.
The special thing about this was that they were based on actual real world scientists. It was very much collector item.