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title correction: 9 ways lego has researched and expanded it's product line to increase profits while continuing to sell less popular traditional products


Largest toy manufacturer in the world. Can't really argue with that.

I do miss the old, simpler lego from the early 1980s, but those things still exist in the Classic and Creator lines. Buy them. I love Lego Star Wars, but Classic and Creator are the soul of Lego.


And leaders in plastic piece production ... and interestingly also long-time IT experts.


Yes, it is so much fun to tell stories with cherry picking.




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