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It's Atwood-style, and I definitely find it really distracting. Every series of bold words is read by the voice in my head loudly and toneless, the way Americans yell English to foreigners.



I'm pretty sure Atwood cribbed that wholesale from Jakob Nielsen's ancient advise: http://www.useit.com/papers/webwriting/

But Atwood is truly inane in his own special way: http://secretgeek.net/jatwood_how_to.asp




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