They can only stay rich if we waste and reconsume again and again. That is how ads industries thrive. Apple and Samsung are what are today because we overbought their product. Almost everyone I know at least got 3+ phones (1 current 2 in the drawers). Even got one with 15+ phones (collection he said). As long as we behave to reward companies that do this, we will continuously getting new companies or existing companies adopting this strategy. I don't see "treehuggers" using antiquated Nokia phones and routinely seen many of my environmentally conscious frens having new iphones EVERY 2 years even if their old phones are working fine and they can easily go into a cheap repair shop to change the battery. As for security reasons, yeah, "frens" actually pasting post-it passwords and no idea what is yubi keys and never bother doing 2FA.