Apple, and a number of other players, have long had the ability to craft a favourable narrative in most people's minds.
Heck even supposedly technically minded people will say things like "Apple invented the mouse" or they had "the first mp3 player" or "the first smartphone".
There's a circus about them that permits them to stomp out history before their first performance and mark it as irrelevant.
Musk is also a master of this craft. Founder of Tesla? You'd be surprised. Founder of PayPal? Go look that up.
These people could have been excellent actors if their businesses had failed
> There's a circus about them that permits them to stomp out history
And how do you think they would do that?
Apple sometimes uses a bit of hyperbole to describe itself (https://512pixels.net/2014/01/apple-boilerplate/), but I don’t think Apple ever claimed "Apple invented the mouse" or they had "the first mp3 player" or "the first smartphone".
I also have never met anybody who made such claims, only people saying there are people who make such claims.
It also would be weird for them to do so. Their marketing differentiates their products from the competition, and has been doing that for years.
The competition sells MP3 players, the iPod was a _music_player_ or just the iPod (look at https://youtube.com/watch?v=kN0SVBCJqLs, and count how often Steve says music before he says mp3. [1]); the iPhone an iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device (https://youtube.com/watch?v=x7qPAY9JqE4), the iPad just the iPad.
[1] There’s a claim in hat video that Apple invented FireWire. I think that is mostly correct. They were the driving force there.
I'm similarly confused that anybody would even think Apple claim to have invented these things.
Particularly so since in the Keynotes where SJ introduced e.g. the iPod he shows the state of the competition and has a good critique before introducing his 'lame' replacement.
Heck even supposedly technically minded people will say things like "Apple invented the mouse" or they had "the first mp3 player" or "the first smartphone".
There's a circus about them that permits them to stomp out history before their first performance and mark it as irrelevant.
Musk is also a master of this craft. Founder of Tesla? You'd be surprised. Founder of PayPal? Go look that up.
These people could have been excellent actors if their businesses had failed