With limited resources, and a tough enough time running startups to begin with, putting the burden of naming it something that adheres to Chinese culture in the off chance you expand there seems like a huge waste of effort and resources.
I know that many people think that because China has so many people that it must be a market you are in, but I would argue that focusing on the US market (if you are US based) probably makes far more sense. If you really get big in the US, you can try to go to other markets and you could name the company a chinese name and market it in china as a separate division. Most likely more would need to be changed than the name.
Look at the way Netflix has grown for example. I believe they are a shining example of doing it right at home, then focusing on international markets.
I generally agree with this. I think it's just a suggestion that it's worth thinking about if you're at all considering Chinese market entry, instead of assuming your name will just "work".
I know that many people think that because China has so many people that it must be a market you are in, but I would argue that focusing on the US market (if you are US based) probably makes far more sense. If you really get big in the US, you can try to go to other markets and you could name the company a chinese name and market it in china as a separate division. Most likely more would need to be changed than the name.
Look at the way Netflix has grown for example. I believe they are a shining example of doing it right at home, then focusing on international markets.