The thing is people are often not all that clued up on 'the tech jargon' and so would be unlikely to purchase a single speed, non-suspension plain jane bike when right next to it (for the same or similar price) is something that has (fake) suspension, shoddy gears etc but loudly proclaims 24 Speed, Comfort Suspension etc.

I mean caveat emptor but when manufacturers stoop to such deceptive practices as fake/non-functional suspension pieces then you can't always blame the purchaser*

(* not that you were btw - just a seperate train of thought).