Having sold a SAAS app for far too little for far too long, I can tell you from my experience under pricing is a fast track to losing your hair and your shirt.
At $4.99 how many pre-sale/support emails are you willing to answer? At 4.99 how much marketing can you do? At 4.99 there's just not much room for profit assuming you have to do these tasks.
The reality is that as soon as someone opens their wallet and buys your software they think you're their bitch for life. They don't consider HOW much they paid, only that they paid.
Ironically, I've also found the people who want the app the most are:
At $4.99 how many pre-sale/support emails are you willing to answer? At 4.99 how much marketing can you do? At 4.99 there's just not much room for profit assuming you have to do these tasks.
The reality is that as soon as someone opens their wallet and buys your software they think you're their bitch for life. They don't consider HOW much they paid, only that they paid.
Ironically, I've also found the people who want the app the most are:
These are the people you want as customers.*Updated for formatting