Just be mindful sometime adding frosting to a terrible cake doesn't make it taste good. And the failure to pivot looks really bad to you. So your $300 hourly rate is not really deeply utilized. Consider project billing and also think about internal barriers (including humans that might be resentful or threatened) and how you might clear them.

If you're doing strategic work it still needs to get implemented. And you're not doing that work. But the result is what the CEO will convey as your reputation to your next client referral reference check.

Just some thoughts.