Because you’d write high quality articles that help people solve problems, share them around as you write them, slowly grow some viewership that way, and eventually start to get organic visitors from search engines. It’s not very fast though, and it helps to know what you hope to get out of it, so you can target your writing.
I know people who get freelance leads from their writing, but I don’t get many myself. Just a few over the years I’ve been writing. I suspect this is because most of my articles are aimed at beginners, though. I would guess that higher-level stuff would attract more leads. One other benefit is that you have something to point to - I can say “Yeah I know React pretty well, I’ve been writing about it for about 5 years <here> and I wrote a book on it.”
Because you’d write high quality articles that help people solve problems, share them around as you write them, slowly grow some viewership that way, and eventually start to get organic visitors from search engines. It’s not very fast though, and it helps to know what you hope to get out of it, so you can target your writing.
I know people who get freelance leads from their writing, but I don’t get many myself. Just a few over the years I’ve been writing. I suspect this is because most of my articles are aimed at beginners, though. I would guess that higher-level stuff would attract more leads. One other benefit is that you have something to point to - I can say “Yeah I know React pretty well, I’ve been writing about it for about 5 years <here> and I wrote a book on it.”
Gotta stress that it’s not fast, though.