I think they're saying that people have abandoned the number one effective policy (besides vaccines) - avoiding social visits and working from home - and trying to make up the difference with contact tracing, "being careful", masks, ventilation, lateral flow tests etc.

The difficulty is, nobody wants to Zoom with me any more, so I have to meet them in person or not at all. When it was illegal to meet, people were happy to Zoom 90% of the time, but now they are not.