On the things it does well - being a memory mapped column store, it hardly had any competition a few years ago (clickhouse might be getting there these days, perhaps)
And if your fluent in K, one-of scripts and queries are significantly shorter and easier to get right.
But it is not good as a general purpose language in a commercial setting - not because of the language itself which is fine if a bit spartan - but because it is hard to find people who are willing and able to work with it.
Much like its predecessor APL, it’s a tool for thought more than a tool for implementation.
I think many people would work in it, but the job market for it is limited and driven by who knows who as far as I noticed. I hope Shakti will make things better: so far it's nice and definitely it's pricepoint is a lot better. Not sure where it will go.