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Why don't they ever seem to link it?

> The study is published in the peer-reviewed journal Nature.

but no link. I assume the author at least read the abstract, so it seems it would be essentially effortless to add for the obviously minority of readers that care.



They don't link to it because the BBC is part of the legacy media that has not fully adapted to the web.


That's a bizarre suggestion - the BBC is big (and was early) into tech and the web, has a large staff of our peers, and has arguably never published in a non-tech/modern way.

It could conceivably have reported such a story over time on the radio, television, teletext, and the web; and has been operating on all of them since the dawn of them.




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