casting tumblr users of 2021 as zealots is hilariously out of touch
it's a plenty vibrant platform - all of the other social media websites are way worse, content-wise. Create a tumblr account & follow tags/accounts related to your interests. You'll get a lot of quality content!
For example, there's a reason the witcher season 2's media campaign included an AMA on tumblr with one of the stars. That's where the fandom thrives.
it just isn't an especially monetizable bunch of communities. Fandom in general is hard to monetize (look at the donation-driven AO3 for another community-hub more vibrant than the ones twitter and facebook can manage.)
This is a bit of an "Are Y'all with the Cult?" moment. Tumblr is a niche community at this point and the people who are still there are largely unusually dedicated fans.
This shows a huge misunderstanding of how the internet works.
People don't congregate around websites. They congregate around subject matter. Tumblr is THE place to congregate around a long tail of niche subject matter.
It's not full of Tumblr loyalists. They mostly have lukewarm opinions of the iOS app. They're on the platform for the fandom, not the company.
The fact that you refer to Tumblr as a singular community shows that you should probably not comment authoritatively on the website :)
Twitter and Reddit constantly get progressively worse every update. You guys pretend like tumblr is dead all you want. The numbers show tumblr growing.
I'm not the same user but I checked SimilarWeb (better sources may exist.)
It looks like Tumblr has a lot of traffic, but isn't growing and is far behind reddit and twitter. None appear to be growing in the last several months; I don't know what that means.
it's a plenty vibrant platform - all of the other social media websites are way worse, content-wise. Create a tumblr account & follow tags/accounts related to your interests. You'll get a lot of quality content!
For example, there's a reason the witcher season 2's media campaign included an AMA on tumblr with one of the stars. That's where the fandom thrives.
it just isn't an especially monetizable bunch of communities. Fandom in general is hard to monetize (look at the donation-driven AO3 for another community-hub more vibrant than the ones twitter and facebook can manage.)