As a side note I just went to the Cloudera website, because I did not know about the company.
After selecting "Reject all" in the cookie dialog, the cookie was literally spinning (they have a spinning wheel animation for processing your cookie response!) for >5s on "We are processing your cookie settings request". If this is what the best minds of our generation are achieving then help us god!
It's not really true, this was true 15 years ago when the smartest people worked at Google (whose goal is to get people to click on ads), but now a lot of very smart people found other business.
~ Jeff Hammerbacher, fmr. Manager of Facebook Data Team, founder of Cloudera
This quote isn't just about people working directly on ad tech and ad targeting algorithms, but any product that is "free" and ad supported.