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IMO AMP was still a problem. It’s a version of HTML de facto controlled by Google. There’s window dressing of a foundation or whatever but Google calls the shots on what it does and does not do. To me that made AMP a five alarm fire right from the start.



And it had to be proxied through Google's servers. To hell with it.


I'm curious if anybody else is noticing how G is tracing the same paths AOL once did.


Yes and Google too shall pass.


Would be nice to have a post-mortem on 'how to recognize the outline of an emerging juggernaut'.


Cloudflare, take note.


This is false.


Why, because there's also a Bing AMP proxy? Come on. AMP pages in Google search results are proxied through Google 100% of the time, by design.


In fairness AMP does not have a requirement to use a CDN. It allows the use of a CDN which was another reason why Google pushed it (to do all kind of same-domain tricks), but to keep on topic, I actually don't think Twitter used that Google cache.


If Twitter was serving valid AMP, they didn't have a choice on using the Google cache or not:

"As a publisher, you don't choose an AMP Cache, it's actually the platform that links to your content that chooses the AMP Cache (if any) to use."

"Caching is a core part of the AMP ecosystem. Publishing a valid AMP document automatically opts it into cache delivery."

https://amp.dev/documentation/guides-and-tutorials/learn/amp...


The original article is talking about traffic from Twitter to publisher sites, not traffic from Google to Twitter. Twitter never used AMP for pages on their own site.

In this case Twitter is the platform, not the publisher, and would absolutely have been able to not use the Google cache.

> Now, when using one of Twitter's mobile clients, users will be sent to the amphtml URL in their browser, instead of the link that was shared in the Tweet. Users will load this link directly, not via a page cache. [0]

[0] https://developer.twitter.com/en/docs/twitter-for-websites/a...


Eh? By your own quote:

> it's actually the platform that links to your content that chooses the AMP Cache (if any) to use

Twitter (the platform that links to AMP content) could choose which AMP cache if any to use.

Oh, I guess maybe the confusion here is that your argument is that as a page publisher you cannot opt out of the Google CDN? I read your original statement as "it is not possible to view AMP content without using the Google CDN"


Right, I'm mainly just talking about Google search results. I probably should have made that more clear up front.


We're on a discussion page for an article about Twitter's use of AMP in their own app, which was never proxied through anything, much less proxied through Google.


Twitter directly linked to AMP pages on the publisher's site. They didn't link to a cache at all.


I wonder why someone who works at google bothers to come here to try to defend the worst practices of the company.

I mean, it's never going to go well.

Is it some sort of deranged catharsis in trying to convince yourself?


Google calls the shots on what the web does and does not do via the majority browser - Chrome. I wouldn't consider AMP any more dangerous than Chrome in this argument. There were other problems with AMP.


I'm certainly not a fan of a Chrome monoculture either but AMP crossed all browsers so I see it as more dangerous.


amp was the modern attempt to replicate the turd that was wireless application protocol and I'm glad it's dying.

I'm also glad the community mood shifted about it, no longer than a year ago negative comments about amp where drowned in downvotes

luckily vote count doesn't make ppl right or wrong.


> no longer than a year ago negative comments about amp where drowned in downvotes

This is the strangest case of revisionist history I've ever seen.




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