I think the statement is to be interpreted different ways. It's not just the data itself that can be sold to external parties as a revenue source, but also the value that can be derived from the data and used both internally and externally.
For instance, being able to determine when a vehicle is due for maintenance and preemptively directing the customer to automakers preferred service department via email/txt/phone. From what I understand money is no longer made on the car itself, instead it's made on the financing and maintenance.
Moreover, there is also a lot of value that can be derived from telemetry data long before it reaches the customer's driveway. Transportation from factory to dealership, hot/cold dealership lot locations, test-drive analytics, stolen/lost assets, etc...
Everyone seems to be concerned about location information being collected and sold (due to the privacy concerns obviously), but the value in the data collected is not just based on location.
For instance, being able to determine when a vehicle is due for maintenance and preemptively directing the customer to automakers preferred service department via email/txt/phone. From what I understand money is no longer made on the car itself, instead it's made on the financing and maintenance.
Moreover, there is also a lot of value that can be derived from telemetry data long before it reaches the customer's driveway. Transportation from factory to dealership, hot/cold dealership lot locations, test-drive analytics, stolen/lost assets, etc...
Everyone seems to be concerned about location information being collected and sold (due to the privacy concerns obviously), but the value in the data collected is not just based on location.