It's style over function. With Apple, everyone already knows what it does. I would concentrate on explaining what it does.
You're targeting devs, we hate this stuff :). What I like is markdown based, VSCode based, open source, alternative to Confluence for tech teams. Make that clear.
Got it. Yeah this was something that was subject to internal soul searching. The landing page for Dendron was our wiki for the majority of its existence -> https://wiki.dendron.so/
We hired a design firm to make it pop but then went too far in the other direction.
When we have cycles, we'll take another stab at finding a happy medium.