These terms are (or the lack of terms is) pretty horrible: Ubiquity, Argo, Spectrum, Accelerator. Sounds like names given to ironic sci-fi story characters.
> irony (ˈaɪənɪ) adj: of, resembling, or containing iron.
In all seriousness, if we want to get nitpicking let's go back to the fact that the word comes from the Greek eirōneia, which means feigned ignorance, which in turn comes from the Greek eirōn, dissembler. I'd then argue that naming things silly names can be called ironic if the story world feigns ignorance of them being silly.
Yes, the whole point is to absorb user traffic into their own backbone in the first-ish mile rather than let it travel across public Internet up to last-ish mile.
