You know what I hear when a product is touted as being "in the top 10"? That it's definitely somewhere between #6 and #10. Because if it was 3rd, it'd be "top 3", and if it was 5th, it would be "in the top 5".

If a pull quote or headline shows a good statistic for one cohort, it's a fair bet that other cohorts didn't show such a positive result, or else the touting would have been something like "overall" rather than "15–24".