That's what they want, but if you read the rest of the thread and the common comments on Big sur, that's not how it seems to be.

> Apple doesn’t want a feature to look like a hack

Tell that to the Messages team.

> Apple doesn’t want a feature to look like a hack

That means they care about their reputation more than actually helping user. I don't think feedback is valued (more than their designers' opinions), so no reason to ship fast.

Shipping so fast you end up delivering a bad user experience doesn't actually help the user.

I feel like this needs to be strongly emphasized for the agile crowd that knows what speed is but sometimes forgets what quality is.

no one said that speed is the end goal. I said if you don't need to collect feedback, there is no need to ship fast. Of course the outcome is that you have a product with ideas pulled out of your arse instead of responding to users' voices. Having said it could still be good