I suspect that a major cause for people to ditch their iPhones will be to do with availability of Korean-translated and Korean-localized apps.
Now that Android has been given a comfortable lead, local developers won't even bother writing or porting local apps for iOS.
Language and cultural siloing is the reason non-English-Western markets can be so dramatically different to English-Western. If anyone wonders why Samsung is investing so much energy into Bada, it's because they want to try and win the OS race for themselves, and there's still few Asian markets where the opportunity still exists.
Were I to infer anything from that data, it would be that "mindshare" is not a significant metric. 95% market share, and near parity in "mindshare?" That smacks of irrelevancy to me.
Now that Android has been given a comfortable lead, local developers won't even bother writing or porting local apps for iOS.
Language and cultural siloing is the reason non-English-Western markets can be so dramatically different to English-Western. If anyone wonders why Samsung is investing so much energy into Bada, it's because they want to try and win the OS race for themselves, and there's still few Asian markets where the opportunity still exists.