I'm generally very "pacifist" (not that this is violence, but I don't like attacking people in any sense of the word) and "live-and-let-live" on principle, but I also follow the "reverse golden rule" - i.e. I assume others are following the golden rule. Therefore:
Bullies deserve to be bullied (and, yes, let's call out this behaviour by what it is - bullying).
In most cases the right thing to do is to ignore the intolerant. They benefit from a divided society with lots of hate, the less hate the less power the intolerant instigators have. Sometimes you need to put them into prison to protect others, but as Popper said we should leave that option only as a last resort since ultimately intolerance breeds more intolerance so it isn't a good way to create a tolerant society.
It’s almost as though we should reserve cancellation for those seeking to exclude people from society.