Yeah, this dynamic is what causes me to avoid big companies. As soon as you hire on you get attacked with career goals, assumptions that you want to move up (I'm senior so I already make enough money and have no interest in "moving up"), and being asked to do the litany of things required to move up. Maddening. Especially when you tell several of your bosses directly that you are good and that you already have the position and money you want. It just doesn't register and they keep trying to get you to tick off the boxes that will get you promoted. Figured they would be happy that someone was happy for once and didn't need to maintain them as they strive for promotion. I realized that they string everyone along with promises of career profession. And more than just being strung along, it's mainly a distraction for you to focus on while they overwork you on projects that get cancelled or otherwise don't matter.
Some of us don't like to maintain. It keeps life interesting. I've been told by many people "Oh you'll get tired of it when you get older" but I'm tired of it now. However, the reason I don't stop is it's literally the only thing driving me to do anything in life but be another mouth breather waiting to die in their retirement center while their children grovel over who gets what in the inheritance.