tl;dr: the ad won them $400k in a competition, though it was never aired, and the setup existed for only 2 1/2 hours. Despite that:
>The Cannes Lions festival, called the Olympics of advertising, strictly limits submissions to advertisements that have actually been run in the media.
I don't quite think that's respecting their competition.
tl;dr: the ad won them $400k in a competition, though it was never aired, and the setup existed for only 2 1/2 hours. Despite that:
>The Cannes Lions festival, called the Olympics of advertising, strictly limits submissions to advertisements that have actually been run in the media.
I don't quite think that's respecting their competition.