I get that you are defending their business model, thanks. The whole point of starting a business is to lose money today building an asset that will make money tomorrow, so what's wrong with that?

In days of yore, companies would not go public until they were actually making money, but tail fins fell out of favor, and conservative investing went with it.

All I am saying is that they should use standard financial tools when promoting their business to investors. I am sure that plenty of people, possibly yourself included, will be just as bullish on their prospects.