I'm not so sure... Their model is one that throws all deals on to one big pile for a geographic region and they're trying to get newsletter subscribers. Eventually that's not going to interest consumers anymore (there will always be some bargain hunters, but that market is relatively small). They're going to have to add some sort of element to distinguish what you could be interested in to be interesting and competitive. I should be able to say: "I like Chinese, and don't want to spend more than $40 on a nice meal" and get ads that match. They'll need marketing muscle to make that interesting too. I don't subscribe to Groupon because it's all junk I don't wanna buy. Or maybe I just don't have enough expendable income?