Excellent contention, and I don't have a ready-made answer yet.
Curiously enough, we've seen anonymous services succeed for results unrelated to privacy-from-government: places like Omegle & ChatRoulette use anonymity for fun; places like 4chan use anonymity both for fun and also to avoid certain problems common to name-posting. Anonymity has long been a viable alternative put to good use in literature, arts, and entertainment. Perhaps the proper marketing would be along those lines?
Curiously enough, we've seen anonymous services succeed for results unrelated to privacy-from-government: places like Omegle & ChatRoulette use anonymity for fun; places like 4chan use anonymity both for fun and also to avoid certain problems common to name-posting. Anonymity has long been a viable alternative put to good use in literature, arts, and entertainment. Perhaps the proper marketing would be along those lines?