IANAS (...not a sociologist), but I suspect the biggest issue is the ever-so-conspicuous flaunting of extreme wealth. The "proper plutocrat" should be pretty private about his superyacht, multiple mansions, etc. If only because the "little people" can get pretty angry if their noses are rubbed in certain unpleasant realities.
(And as others have noted, Sir Richard's "tech" looks, to the Average Joe, about as relevant and useful as a fleet of gold-plated private jets.)
Elan seems pretty aware of this. SpaceX's YouTube videos really talk up the idea that their Starlink service means "internet, finally" for a whole lotta average-at-best folks living in less-well-off areas. Similarly, their Starship development carries a pretty loud tone of "America's future greatness is being invented and built by Real American Men right here".
(And as others have noted, Sir Richard's "tech" looks, to the Average Joe, about as relevant and useful as a fleet of gold-plated private jets.)
Elan seems pretty aware of this. SpaceX's YouTube videos really talk up the idea that their Starlink service means "internet, finally" for a whole lotta average-at-best folks living in less-well-off areas. Similarly, their Starship development carries a pretty loud tone of "America's future greatness is being invented and built by Real American Men right here".