"For an app selling 10-20 copies a day, how much would it have cost that company, paying a PR firm, to get it infront of 101k new users (forget about payment)... how many tweets would you have to get out or blog posts written to make 101k people aware of your app?
Amazon gave that company an incredibly aggressive marketing campaign for 1 day and from where I'm standing, gave that company an enormous opportunity to be successful with a future app or future subscription services for their existing app."
There is a big difference between paying for 100k of paid users marketing campaign and getting 100k free users. When you pay for a campaign you know the amount you target and are willing to spend. From that you know what the expenses will be.
The free campaign meant 100k users unexpectadly got the app, then normal everything continued. Point being that 100k people like a free app. Angry birds was already popular prior to Amazon Store.
So the question is that did the free day give ANYTHING to any developer, lets assume zero server costs. Did the app give anything? The app benefits amazon because people use amazon store vs google store, the 100k users = user outreach, server infrastructure, damage control, reaching out to users to rate, etc. And for the day you devalue your app making paid customers feel stupid for not waiting.
There is a big difference between paying for 100k of paid users marketing campaign and getting 100k free users. When you pay for a campaign you know the amount you target and are willing to spend. From that you know what the expenses will be.
The free campaign meant 100k users unexpectadly got the app, then normal everything continued. Point being that 100k people like a free app. Angry birds was already popular prior to Amazon Store.
So the question is that did the free day give ANYTHING to any developer, lets assume zero server costs. Did the app give anything? The app benefits amazon because people use amazon store vs google store, the 100k users = user outreach, server infrastructure, damage control, reaching out to users to rate, etc. And for the day you devalue your app making paid customers feel stupid for not waiting.