Github.com/Triplea-game, I wrote bash scripts to do deployments as a way to avoid ansible. The bash scripts were not well received (who likes bash scripts) They were coverted to andibke and became simpler. There was then an uptick of people engaging with the deployment code. IMO it's tough to do ansible well and keep it simple. In part restricting how it is used, where to find what, I think goes a long way