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This is worth a closer look at the material mechanics of the Spotify UI and all of the issues, because it seems from the comments this is a big deal.

I wonder how much just the discoverability of content on YouTube, and pictures of people, lends to actionable interaction. How about merely just the audience size, bringing in both new listeners, but also those of us who might have thought we were 'listeners' but really we just consistently came across the content, and listened to it, more like interested random action than conscientious 'following' of a podcast.

Or the various other issues with Spotify UI, or even just it's more or less audio vs. video focus (maybe people really do like seeing Joe and guests).

Or the visual snippets that made nice tweets.

Or possibly just a natural change in popularity not driven by anything other than a decline of a big meme.

It'd really be interesting to see more comprehensive breakdown it would tell us a lot about content in 2021.




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