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There is a simple way to explain why going to Spotify was not good for Joe Rogan: It doesn't solve a problem.

If Joe wanted to make more money and build influence, he would be much better off doing that by staying on YouTube; he'd have infinitely more options. Now, all he can do is Spotify. "Exclusive", in this case, is not a good thing.

The other dilemma is that the short clips still shared on YouTube (to entice you to come over to Spotify) are by definition already the best parts of the interviews. They wouldn't use the worst bits for that.




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