There is probably something to this analysis, particularly for new listeners. (Rogan might be big enough that new listeners are less important?) Spotify has chosen not to use these other platforms to the extent that it could use them. This is an example (perhaps the canonical one?) of Ben Thompson's "strategy tax". For an individual podcast, it would be better to have something on all platforms/protocols/modalities. They want to attract Youtube viewers as well as RSS subscribers as well as everyone else. A capitalist firm like Spotify that wants to make a little money every time anyone ever listens to anything is comfortable losing a bit on every show it produces, if it can convince investors that doing so could bring about their favored apocalypse of rent-seeking. Each show is taxed to benefit the firm's long-term strategy.
Spofity seems to have modeled its Rogan acquisition as a platform crossover event. Lots of loyal Rogan listeners had never installed a Spotify app, and now a certain percentage of those people have. However, the way Spofity have structured this, as a one-time thing in which Rogan no longer reaches other platforms in comparable ways, seems to limit the potential benefit of this maneuver.
The reason I no longer listen to Rogan's podcast is that it is no longer an actual podcast. My players are still pointed at his RSS feed, but that thing is dead. I have no interest in using special apps published by Spotify to listen to something that used to be available in the normal way. I realize that is a fairly odd preference, but it satisfies the categorical imperative. I'm not the only person who strongly prefers to listen in a particular way. Spofity's strategy is different from that of many patronage-supported podcasts, which publish e.g. half of their episodes publicly, with ads encouraging people who would like more episodes to send money. Those podcasts are marketed in a more open way than Rogan's.
Spofity seems to have modeled its Rogan acquisition as a platform crossover event. Lots of loyal Rogan listeners had never installed a Spotify app, and now a certain percentage of those people have. However, the way Spofity have structured this, as a one-time thing in which Rogan no longer reaches other platforms in comparable ways, seems to limit the potential benefit of this maneuver.
The reason I no longer listen to Rogan's podcast is that it is no longer an actual podcast. My players are still pointed at his RSS feed, but that thing is dead. I have no interest in using special apps published by Spotify to listen to something that used to be available in the normal way. I realize that is a fairly odd preference, but it satisfies the categorical imperative. I'm not the only person who strongly prefers to listen in a particular way. Spofity's strategy is different from that of many patronage-supported podcasts, which publish e.g. half of their episodes publicly, with ads encouraging people who would like more episodes to send money. Those podcasts are marketed in a more open way than Rogan's.