Technology certainly scaling and improving but it's being concentrated in fewer and fewer hands. In the past I could compete with most sophisticated companies, it wasn't unattainable. Barrier to entry is simply too high now. No single or small team of developers and technologists is going to compete with AWS.
Between cloudflare and AWS/Azure/Google most of the Internet is an oligopoly right now.
Interesting how nobody else replied to this part of your comment.