It will be really interesting to see how this space evolves, particularly given the massive market opportunity. With a heavyweight like Marqeta, will Lithic's focus on being the most developer centric allow them to succeed?
Kinda reminds me of accepting payments space a little less than decade ago when Paypal was the heavy weight (i.e., Marqeta currently) and Stripe was just starting to really grow (i.e., Lithic here).
I think “software is eating the world” has evolved into “software is eating barriers to entry.” All these fintech startups are entering a market that software already penetrated years ago--but those first gen tools are clunky, or have so much so much bureaucracy that it’s not cost efficient to work with them. What's interesting about these dev-first fintechs (Stripe, now Lithic) is that they can grow the overall market demand by stripping all that away (and not just extract market share from the first gen software companies).
Somehow he takes a story which is interesting in it's own sake and would have juicy details to hear about it and turns it to something which is about how all the cool people think it is cool.
Kinda reminds me of accepting payments space a little less than decade ago when Paypal was the heavy weight (i.e., Marqeta currently) and Stripe was just starting to really grow (i.e., Lithic here).