It's still a product using nicotine to form addiction so that you'll be reliant on their product, it's an evil practice. You can vape without nicotine, and it's a great way to quit smoking, but that's not what's happening with all the Juul hype. It's just teenagers getting hooked on nicotine again because marketing has told them it was cool.

It gets a pass because of it's relationship with smoking, giving them a believable reason to keep the nicotine, but if I started putting nicotine in bottled water there would be a class action in a week.