cached : http://webcache.googleusercontent.com/search?q=cache:tikjxLC...

The linked talk on Vimeo: http://vimeo.com/11420397

Oldie but goodie. It's a great and fun talk in which Eric talks about how SoundCloud got some of the early traction and credibility by organizing cool parties in Berlin.

'We are not a party company' became a winged word at SoundCloud ever since, the employees even got vodka bottles featuring it for Xmas (e.g. http://www.flickr.com/photos/ericwahlforss/5489172509/ )