I'll stick my head above the parapet and say that as a content consumer I really like Instagram and it genuinely is my favourite social media platform. I'm probably an atypical user but now that I'm well out of my 20's the friends I still connect with online I have real connections with so it's a joy to see what they're up to. My interests (food, 70's sci-fi, cats, modern art) are well catered to and I've done a good job of curating the accounts I follow to get a good mix of interesting content. Even my promoted posts are mostly local restaurants and businessess so I've never really felt aggrieved that I'm getting controlled by big corporates. I've also found my experience mostly apolitical with the advantage that because commenting is so tacked on I don't feel the urge to interact with anything beyond liking images or sharing the ocasional post with my friends and family

I understand it's mindless, but I dont want it to be anything else. It's a toy platform for looking at device sized images and short videos on my mobile and that's all I want it to be.