I once encountered an online streaming employee who was told by their manager to post organic submissions to a movie related subreddit. They were open to their activity when challenged.
I think Reddit knows that it's basically a huge marketing platform . To them they are the real users, even if these users are not paying them.
The stealth marketing is good enough that other users don't mind or actually like them, creating the content for paid advertisements. Indeed when challenged about this activity with clear proof, most users still see nothing wrong.
Way back in the 1990s i worked in a company that did the same thing in the early web so it's clear the industry is bigger than ever.
I think Reddit knows that it's basically a huge marketing platform . To them they are the real users, even if these users are not paying them.
The stealth marketing is good enough that other users don't mind or actually like them, creating the content for paid advertisements. Indeed when challenged about this activity with clear proof, most users still see nothing wrong.
Way back in the 1990s i worked in a company that did the same thing in the early web so it's clear the industry is bigger than ever.