The "ease of use" and "familiarity" distinction reminds me of talks by people such as Rich Hickey who distinguish "simple" and "easy":
https://www.infoq.com/presentations/Simple-Made-Easy/
> Rich Hickey emphasizes simplicity’s virtues over easiness’, showing that while many choose easiness they may end up with complexity, and the better way is to choose easiness along the simplicity path.
The "ease of use" and "familiarity" distinction reminds me of talks by people such as Rich Hickey who distinguish "simple" and "easy":
https://www.infoq.com/presentations/Simple-Made-Easy/
> Rich Hickey emphasizes simplicity’s virtues over easiness’, showing that while many choose easiness they may end up with complexity, and the better way is to choose easiness along the simplicity path.