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To those saying that this is "$3/m for different app icon colors":

Based on their recent acquisitions of

- Revue (email newsletter service similar to Substack)

- Scroll (subscription that shares revenue with news sites, and removes ads on said sites)

I highly doubt Twitter Blue will solely get you different app/icon colors, they're likely to roll those services into Blue.

This is somewhat similar to the Amazon Prime approach, where you pay for a premium version of a site/service, and get access to a portfolio of services like Prime Video, Music, 2 day shipping, etc.

Their aim seems to be "Twitter Blue is to consumption of online news as Amazon Prime is to shopping/media".

The way I see it, a subscription model = moving away from a system that incentivizes a platform to maximize engagement/ad views, and instead incentivizes the platform to provide a positive experience, so users stay subscribed.



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